GUAVA at Singapore’s Economic Strategy Review

GUAVA International is deeply honoured to be invited to participate in the Economic Strategy Review – Global Competitive Focus Group Discussion, co-chaired by Acting Minister Jeffrey Siow and Senior Minister of State Low Yen Ling, and organised by the Singapore Business Federation.

This engagement takes place at a pivotal moment for both Singapore and the hospitality and tourism sector. At GUAVA International, we are committed to advancing the transformation of hospitality and tourism into high-impact engines of growth—delivering measurable social, environmental, and economic value, and moving beyond compliance toward scalable and systemic impact.

We are proud that GUAVA has become the first from our sector to be featured in the United Nations Global Compact global case study on Scaling Sustainable Impact: The GUAVA Model. This recognition reinforces our alignment with the United Nations Secretary-General’s call for tourism to serve as a powerful force for good in a divided world.

We are grateful for the opportunity to contribute perspectives on how Singapore can strengthen its trust premium, build impact-driven innovation capacity, and sustain global relevance and competitiveness in an increasingly dynamic and complex landscape.