Shape policy and standards that drive real-world outcomes not just compliance

GUAVA works with governments, destinations, and institutions to design, advocate for, and implement policies and standards that translate sustainability, ESG, and development priorities into practical, scalable action. Our approach bridges global frameworks with local realities ensuring policies are credible, implementable, and value-creating. 

We combine research, stakeholder engagement, pilot implementation, and global alignment to support policy development and standard setting that drives adoption, investment, and long-term impact. Through our access to the UN system and global partners, GUAVA helps position policies and standards for international recognition and influence. 

What this delivers

• Research-led policies and standards aligned with global frameworks 

• Practical implementation pathways that enable adoption at scale 

• Stronger stakeholder buy-in through inclusive engagement 

• Global credibility, recognition, and advocacy support

How organizations typically start

Most engagements begin with research and stakeholder consultation, followed by pilot initiatives and phased implementation, ensuring policies and standards are tested, adopted, and scaled effectively.