Government & Destinations

Elevate destinations, communities, and national initiatives

GUAVA works with governments and destination authorities to design and implement research-led, impact-driven programmes that attract higher-value visitors and deliver long-term benefits. 

Relevant GUAVA solutions

• Research, Development & Implementation (RDI) for policy and standards 

• Destination enhancement and experience design 

• Impact gifting and local partnership programmes 

• ImpactTrips™ for VIPs, delegations, and global events 

• Culture, heritage, and biodiversity initiatives 

Impact delivered

• Increased destination attractiveness and competitiveness 

• Stronger community and cultural preservation 

• Nature-positive and inclusive growth 

• Global recognition and credibility 

How governments & destinations typically start 

Most destinations begin with a starter initiative that can be activated in weeks, requiring no additional investment and to complement existing practices. The goal is to demonstrate measurable impact quickly, then scale across regions and stakeholder groups. 

Typical first steps

• Pick a priority outcome 


  Examples: sustainable tourism growth, destination branding, community impact, or policy alignment. 

• Activate starter solutions in weeks 

  Examples: destination enhancement programs, policy & standards pilot, impact-driven visitor experiences, or community partnerships, all modular and turnkey. 

• Scale across properties, routes, or fleets 


  Once results are proven, expand across areas, regions, and partner networks.